# Pricing — Managed or Lifetime | Caravano
> 30-day trial included. Managed ecommerce from Launch, more hands-on support with Brand, or lifetime ownership. Excl. VAT where applicable.

Canonical: https://caravano.app/en-US/pricing
Markdown: https://caravano.app/en-US/pricing.md

**Eyebrow:** Plans & Pricing

**Title:** Start your store. Subscribe when you're ready.

**Subtitle:** Start with the full Launch platform for 30 days. Describe the store, create products with the product composer, and build home sections with the store composer. Subscribe when you're ready to sell — or choose Lifetime for a one-time platform license.

**Subtitle2:** Every option includes the full Caravano platform. Managed hosting is included with Launch and Brand, and available separately for Lifetime.

## Cards

### Launch

**Plan Type:** Managed Store

**Name:** Launch

**Tagline:** The full platform, ready to launch

**Cms Highlight:** Everything needed to run a professional store

**Price Monthly:** {price}/month

**Price Annual:** {price}/month when billed annually

**Setup:** 30-day trial included

#### Includes

- Complete ecommerce platform
- Professional branded storefront
- Products & variants
- Cart & checkout
- Payments & discounts
- Shipping
- Multilingual storefront
- SEO & content management
- Managed hosting
- Updates & maintenance
- Standard support

**Best For:** Brands that want a complete store with managed hosting and maintenance.

**Cta:** Start 30-day trial

### Brand

**Plan Type:** Managed Store

**Name:** Brand

**Tagline:** Grow your brand

**Cms Highlight:** More hands-on support as you grow

**Price Monthly:** {price}/month

**Price Annual:** {price}/month when billed annually

**Setup:** 30-day trial included

#### Plus

- Custom domain
- Priority support
- Personalised onboarding and storefront guidance
- Hide small footer credit
- Custom features & integrations available (quoted separately)

**Best For:** Businesses that want more hands-on support, a custom domain, and direct involvement from Caravano.

**Cta:** Start 30-day trial

### Lifetime

**Plan Type:** Lifetime License

**Name:** Lifetime

**Tagline:** Own your store

**Cms Highlight:** Own the platform with optional managed hosting

**Price:** {price} one-time

**Hosting:** from {price}/month

#### Includes

- Full Caravano platform
- One production store
- Custom domain included
- Full branding
- Managed hosting available
- 1 year updates & support
- Custom development available (quoted separately)

**After Year One:** {price}/year

**Best For:** Businesses that want to own their store with optional managed hosting.

**Agency Note:** Lifetime covers one store. Agencies with several client stores can ask about multi-store licensing.

**Cta:** Discuss Lifetime

## Brand Callout

**Eyebrow:** Brand

**Title:** Want more hands-on support?

**Text:** Brand gives more direct involvement from Caravano — including priority support, plus personalised onboarding and storefront guidance. Custom features and integrations are also available when something beyond the platform is needed.

**Cta:** Start 30-day trial

## Comparison

**Title:** What is included?

**Managed Column:** Managed Store

**Lifetime Column:** Lifetime

### Rows

**Feature:** Complete ecommerce platform

**Managed:** Included

**Lifetime:** Included

**Feature:** Managed hosting

**Managed:** Included

**Lifetime:** Optional — from {hosting}/mo

**Feature:** Updates

**Managed:** Included

**Lifetime:** 1 year included, then {care}/year

**Feature:** License ownership

**Managed:** —

**Lifetime:** Included

**Feature:** Custom domain

**Managed:** Brand plan

**Lifetime:** Included

**Feature:** Store branding

**Managed:** Included

**Lifetime:** Included

**Feature:** Product management

**Managed:** Included

**Lifetime:** Included

**Feature:** Multilingual stores

**Managed:** Included

**Lifetime:** Included

**Feature:** Stripe payments

**Managed:** Included

**Lifetime:** Included

**Feature:** Store ownership

**Managed:** Subscription

**Lifetime:** Lifetime license

## Faq

**Title:** Pricing FAQ

### Items

#### Launch

### What is included in Launch?

#### Launch Vs Brand

### What is the difference between Launch and Brand?

#### Setup

### Is there a setup fee to start?

#### Custom

### Can Caravano build custom features?

#### Monthly

### Can monthly billing be used?

#### Switch

### Is it possible to switch from Managed Store to Lifetime?

#### Vat

### Are prices including VAT?

## Final Cta

**Title:** Start with the full platform

**Subtitle:** 30 days with the full platform. No setup fee. Subscribe when the store is ready to take orders.

**Primary:** Start free trial

**Secondary:** View Demo Stores